Exclusive methodology and qualified
team to handle your company’s data

Customer Data Integration

Master data encompasses information about customers, materials, services, partners and supplier. In order to offer insight and support the operation, it must be standardized, evaluated and unified, so that it can be shared and consumed by all areas of a company.

Understanding your customer in a more complete and consistent manner allows for the creation and offer of new products and services, which is a relevant competitive advantage. Building a good customer relationship demands a complete and integrated overview through a company’s distinct lines of business, channels and partners.

Implementing the Customer Data Integration becomes important and necessary, since information comes in a great variety of data sources and has to be cleaned, consolidated in order to eliminate possible redundancies, and then centralized.

Interaction with customers and prospects must use many available channels of communication. This form of service, called Omni-Channel, integrates all available channels to interact with the customer is only possible through Customer 360° View.

Assesso employs a methodology developed from MIT’s Chief Data Officer & Information Quality program to address a crucial corporate strategy, which is improving continuously the relationship actions in a way that makes it even more persuasive, sophisticated and centered on the customer. In order to do that, it’s essential to know the customers fully; to have access to the information regarding all of their active and inactive comercial relationships, family ties, lifestyle and other characteristics.

DataCare®, our complete software for data management, makes it possible to fix or eliminate data that is incorrect, don’t have a pattern or are not up to date. This data can generate a distorted view of the customer, undermining the digital marketing’s results, which are on real-time more than ever.

Information management and data governance must be the base of projets such as CRM, Big Data, Business Intelligence and Analytics. In projects such as these, Assesso employs DataCare®, its complete solution for information management and data governance in varied formats.
With the increasing use of Artificial Intelligence (AI) and Machine Learning, obtaining Data Quality in a Big Data environment becomes more important each day.
Counterintuitively, when applying Data Science to achieve goals, the focus is not on the machines’ actions, but rather on the consulting experience of specialists. Big Data is not supposed to be merely a huge volume of data at one’s disposal; in order to become a strategic tool, it requires an integrated analysis focused on Analytics, addressing deeply matters such as user experience (UX)
The human fator is the most indispensible tool, able to transform data into feelings that can generate in the user the perception of a brand’s personality, attachment and fidelity. This is why consulting with specialists is the main step for Data Preparation and to make an effective Data-Driven Business.
Consulting with Assesso’s specialists can help your company to achieve its goals. Talk to our team.