Exclusive methodology and qualified
team to handle your company’s data
Customer Data Integration
Master data encompasses information about customers, materials, services, partners and supplier. In order to offer insight and support the operation, it must be standardized, evaluated and unified, so that it can be shared and consumed by all areas of a company.
Understanding your customer in a more complete and consistent manner allows for the creation and offer of new products and services, which is a relevant competitive advantage. Building a good customer relationship demands a complete and integrated overview through a company’s distinct lines of business, channels and partners.
Implementing the Customer Data Integration becomes important and necessary, since information comes in a great variety of data sources and has to be cleaned, consolidated in order to eliminate possible redundancies, and then centralized.
Interaction with customers and prospects must use many available channels of communication. This form of service, called Omni-Channel, integrates all available channels to interact with the customer is only possible through Customer 360° View.
Assesso employs a methodology developed from MIT’s Chief Data Officer & Information Quality program to address a crucial corporate strategy, which is improving continuously the relationship actions in a way that makes it even more persuasive, sophisticated and centered on the customer. In order to do that, it’s essential to know the customers fully; to have access to the information regarding all of their active and inactive comercial relationships, family ties, lifestyle and other characteristics.
DataCare®, our complete software for data management, makes it possible to fix or eliminate data that is incorrect, don’t have a pattern or are not up to date. This data can generate a distorted view of the customer, undermining the digital marketing’s results, which are on real-time more than ever.