{"id":1293,"date":"2021-06-04T10:53:28","date_gmt":"2021-06-04T13:53:28","guid":{"rendered":"http:\/\/en.www.assesso.com.br\/?page_id=1293"},"modified":"2022-02-10T16:42:40","modified_gmt":"2022-02-10T19:42:40","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.assesso.com.br\/en\/marketing\/","title":{"rendered":"Marketing and Sales"},"content":{"rendered":"

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Boost CRM Results and
\nEnhance Customer Experience<\/h2>\n

Datacare helps you get closer to your audience and dramatically reduce operational costs by using complete, reliable, and distributed data.<\/p>\n

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What are your key challenges
\nin Marketing and Sales<\/h3>\n

If these issues are challenges for you and your team, Datacare can revolutionize your operations.<\/p>\n

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  1. Is your customer data up-to-date, reliable, and ready for use in campaigns?<\/li>\n
  2. Does your CRM provide predictive analytics and cluster analysis based on the right data?<\/li>\n
  3. Is your customer experience personalized based on reliable data?<\/li>\n<\/ol>\n

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    Take a 360\u00b0 view of your customers<\/h3>\n

    In a multi-channel world, the ability to consolidate data from multiple sources is essential for tracking your customer’s journey. That’s what a 360\u00b0 view is: bringing together all your customer’s available information into a single database, in a practical and intelligent manner.<\/p>\n

    The 360\u00b0 vision is an indispensable resource for marketing and sales professionals. Through it, it is possible to detect and predict unexplored segments and niches. It is also easy to analyze the customer journey and realize opportunities for improvement. Datacare is an amazing tool, capable of enabling these and other analyses in real time.[\/vc_column_text][\/vc_column][vc_column width=”1\/4″]

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    Data-driven Marketing<\/h3>\n

    Data is the essence of the new marketing. However, companies have great challenges to consolidate their databases and keep them functional and relevant.<\/p>\n

    The customer experience needs to be increasingly personalized and unique. Inconsistencies or dispersion of data in multiple tools can result in negative experiences in service channels, physical or digital. The use of artificial intelligence<\/strong>, chatbots and APPs creates a new service tier, with cutting edge technology that needs to consume updated data, sometimes from legacy systems.[\/vc_column_text][\/vc_column][vc_column width=”1\/4″]

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    Reduce your operational costs
    \nfor marketing campaigns<\/h3>\n

    Inconsistent data drives waste in communication campaigns and logistics operations. Incorrect phone numbers and e-mails, for example, result in high volumes of e-mail bounces<\/strong> and incorrect telemarketing calls<\/strong>. You can reduce data volume with truly active customer filters and good quality data.[\/vc_column_text][\/vc_column][vc_column width=”1\/4″]

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    Really smart AI<\/h3>\n

    The user experience of artificial intelligence can be amazing or frustrating. It all relies on the accuracy of the data used in machine learning processes. Wrong data generates incorrect learning and consequently leads to a series of problems when interacting with AI system. Datacare gathers and corrects your customer base, ensuring data accuracy. It is the only platform that offers hundreds of ready-to-use smart automations. Your AI can be much smarter with Datacare.[\/vc_column_text][\/vc_column][vc_column width=”1\/4″]

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    Improve segmentation<\/h3>\n

    Correct data allows you to segment your campaigns appropriately and identify profiles and clusters. Prevent your offers from reaching the wrong audience. The success of your campaigns depends on the right segmentation. And your segmentation depends on a reliable and updated customer database with Datacare.[\/vc_column_text][\/vc_column][vc_column width=”1\/4″]

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    Improve the customer journey and build
    \nloyalty<\/h3>\n

    Your customer wants a personalized experience when interacting with your company. The 360\u00b0 view of your customer enables you to understand the journey across segments and niches. It allows you to map family units, plot demands based on householding, and create truly smart strategies. The 360\u00b0 customer view provided by Datacare enables your company to deliver a distinctive, personalized, and amazing customer experience.[\/vc_column_text][\/vc_column][vc_column width=”1\/4″]

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    Turn LGPD, GDPR and CCPA
    \ninto opportunity<\/h3>\n

    Data centralization enables you to effectively manage your data usage. LGPD, GDPR and CCPA are major legal advances and can be seen as opportunities for your company. Datacare centralizes the management of customer data, making it easy to track and manage.[\/vc_column_text][\/vc_column][vc_column width=”1\/4″]

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    Reduce hosting costs<\/h3>\n

    Datacare can dramatically reduce the cost of hosting data in the cloud. Inconsistent data is an unnecessary extra burden. Mapping, cleaning, correcting, and consolidating data is the smart way to reduce the amount of storage and traffic in your marketing and sales systems[\/vc_column_text][\/vc_column][vc_column width=”1\/4″]

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    Release the real Omnichannel<\/h3>\n

    Without consolidated data, your sales and service channels will remain isolated islands. The real omnichannel requires centralizing data into a single, reliable, fast, and stable repository like Datacare. With it, your channels will have correct, secure, real-time data in a 360\u00b0 view.[\/vc_column_text][\/vc_column][vc_column width=”1\/4″]

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    Data-driven Sales<\/h3>\n

    Did you know that the use of predictive sales tools can boost the results of cross-selling and upselling campaigns? You can increase your sales results up to 50% by providing complete and updated consumer data to your sales force.[\/vc_column_text][\/vc_column][vc_column width=”1\/4″]

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    Increase your Share of Wallet (SoW)<\/h3>\n

    With predictive analytics and reliable, centralized information, your sales force can more easily identify opportunities within existing accounts. Some research estimates that you can increase your share of wallet by up to 20%. Analytics based on reliable data can significantly increase the occurrence of recurring sales.[\/vc_column_text][\/vc_column][vc_column width=”1\/4″]

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