{"id":1678,"date":"2021-09-15T20:22:51","date_gmt":"2021-09-15T23:22:51","guid":{"rendered":"http:\/\/en.www.assesso.com.br\/?page_id=1678"},"modified":"2022-02-10T16:35:45","modified_gmt":"2022-02-10T19:35:45","slug":"visao-360-do-cliente","status":"publish","type":"page","link":"https:\/\/www.assesso.com.br\/en\/visao-360-do-cliente\/","title":{"rendered":"360\u00b0 Customer View"},"content":{"rendered":"<p>[vc_row margin_bottom=&#8221;20px&#8221;][vc_column]<style type=\"text\/css\">.grve-title-gradient.grve-title-6a138d42ea4b7 > span,.grve-title-gradient.grve-title-6a138d42ea4b7 .grve-clipping-content > span {color: #dd3333;background-image: -moz-linear-gradient(-45deg, #dd3333 0%, #D0021B 100%);background-image: -webkit-linear-gradient(-45deg, #dd3333 0%, #D0021B 100%);background-image: linear-gradient(135deg, #dd3333 0%, #D0021B 100%);}<\/style><h2 class=\"grve-element grve-title grve-align-center grve-h2 grve-increase-heading grve-heading-120 grve-title-gradient grve-title-6a138d42ea4b7\" style=\"margin-bottom: 20px;\"><span>Information capable of building loyalty,<br \/>\nengage, and drive business!<\/span><\/h2>[vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]Having a single customer view (SCV) is to gather all customer information in a single place: demographic, behavioral, transactional, and relational information. Seeing the customer in the most complete and consistent way enables the creation and offer of new products or services, being a relevant competitive differential. Building a good relationship with the customer requires forming a complete and integrated panorama, through its different lines of business, channels, and partners.<\/p>\n<p>The implementation of the Single Base with 360\u00b0 Customer View becomes important and necessary, since the information comes from a wide variety of data sources and demands to be sanitized, consolidated in order to eliminate eventual redundancies, and then centralized.[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;]<div class=\"grve-element grve-image grve-align-center\" style=\"\">  <div class=\"grve-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"341\" height=\"215\" src=\"https:\/\/www.assesso.com.br\/en\/wp-content\/uploads\/2\/2021\/09\/customer-360.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.assesso.com.br\/en\/wp-content\/uploads\/2\/2021\/09\/customer-360.png 341w, https:\/\/www.assesso.com.br\/en\/wp-content\/uploads\/2\/2021\/09\/customer-360-300x189.png 300w\" sizes=\"auto, (max-width: 341px) 100vw, 341px\" \/>   <\/div><\/div>[\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row bg_type=&#8221;image&#8221; bg_image=&#8221;1688&#8243; bg_image_type=&#8221;parallax&#8221; bg_image_size=&#8221;contain&#8221; parallax_threshold=&#8221;0.5&#8243; color_overlay=&#8221;dark&#8221; opacity_overlay=&#8221;50&#8243; padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221; parallax_style=&#8221;vcpb-default&#8221; bg_image_new=&#8221;id^1688|url^http:\/\/en.www.assesso.com.br\/wp-content\/uploads\/2021\/09\/bg-customer-satisfaction.jpg|caption^null|alt^null|title^bg-customer-satisfaction|description^null&#8221; bg_image_repeat=&#8221;no-repeat&#8221; font_color=&#8221;#ffffff&#8221;][vc_column width=&#8221;1\/6&#8243;][\/vc_column][vc_column width=&#8221;2\/3&#8243;]<style type=\"text\/css\">.grve-title-gradient.grve-title-6a138d42ea86a > span,.grve-title-gradient.grve-title-6a138d42ea86a .grve-clipping-content > span {color: #ffffff;background-image: -moz-linear-gradient(-45deg, #ffffff 0%, #e2e2e2 100%);background-image: -webkit-linear-gradient(-45deg, #ffffff 0%, #e2e2e2 100%);background-image: linear-gradient(135deg, #ffffff 0%, #e2e2e2 100%);}<\/style><h2 class=\"grve-element grve-title grve-align-center grve-h2 grve-increase-heading grve-heading-120 grve-title-gradient grve-title-6a138d42ea86a\" style=\"margin-bottom: 20px;\"><span>Having a 360\u00b0 View of the Customer<br \/>\nis increasingly necessary<\/span><\/h2>[vc_column_text el_class=&#8221;white&#8221;]<\/p>\n<p style=\"text-align: left;\">With increasingly demanding consumers, a unified view of data, <strong>with full respect for privacy and regulations<\/strong>, is an essential tool for delivering a good customer experience.<\/p>\n<p>[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/6&#8243;][\/vc_column][\/vc_row][vc_row padding_top_multiplier=&#8221;3x&#8221; padding_bottom_multiplier=&#8221;3x&#8221;][vc_column width=&#8221;1\/3&#8243;]<div class=\"grve-element grve-image grve-align-center\" style=\"\">  <div class=\"grve-image-wrapper\"><img loading=\"lazy\" decoding=\"async\" width=\"450\" height=\"388\" src=\"https:\/\/www.assesso.com.br\/en\/wp-content\/uploads\/2\/2021\/09\/customerdataanalytics.png\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/www.assesso.com.br\/en\/wp-content\/uploads\/2\/2021\/09\/customerdataanalytics.png 450w, https:\/\/www.assesso.com.br\/en\/wp-content\/uploads\/2\/2021\/09\/customerdataanalytics-300x259.png 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/>   <\/div><\/div>[\/vc_column][vc_column width=&#8221;2\/3&#8243;][vc_column_text]With increasingly saturated markets and products that are becoming more and more similar to each other, providing a differentiated experience is the key to conquering and retaining customers. Information is a key piece in this process. Therefore, customer-centric companies need a tool capable of bringing information together in a single view, facilitating analysis and the extraction of insights.<\/p>\n<p>Interactions with customers and prospects must use the various communication channels available. This form of service, called Omni-Channel, which integrates all available channels for contact with the customer, is only possible by building a <strong>Single 360\u00b0 Vision of the Customer<\/strong>.<\/p>\n<p>The volume of data and its distribution in different systems make the single customer view a complex technological challenge. It is necessary to unify different data sources into a single repository, model them, and then analyze them.[\/vc_column_text][\/vc_column][\/vc_row][vc_row padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221;][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>Simplify with Datacare<\/h3>\n<p>Through Datacare, Assesso is able to handle its operational complexity in a simple way, integrating information from all its channels into a single platform.<\/p>\n<p>Datacare gathers the data required for strategic decision-making. With consolidated and validated data, you can analyze and understand the different customer profiles your company serves, as well as their preferences and consumption habits.[\/vc_column_text][\/vc_column][vc_column width=&#8221;1\/2&#8243;][vc_column_text]<\/p>\n<h3>Rely on our experience<\/h3>\n<p>Assesso applies methodology developed from MIT Chief Data Officer &amp; Information Quality program to address the main corporate strategy that has been to continuously improve relationship actions, so that they become increasingly persuasive, sophisticated and customer centric.<\/p>\n<p>Contact us and learn about several cases of how Assesso has transformed data management and generated several insights for improvements in several areas.[\/vc_column_text][\/vc_column][\/vc_row][vc_row padding_top_multiplier=&#8221;2x&#8221; padding_bottom_multiplier=&#8221;2x&#8221;][vc_column]<div class=\"grve-element grve-callout grve-animated-item grve-zoom-in grve-duration-normal grve-btn-right\" style=\"\" data-delay=\"200\">  <div class=\"grve-callout-wrapper\"><h3 class=\"grve-callout-content grve-h3\">Get a unified view of your customer<\/h3>    <p class=\"\">If you want to take your company to the next level of data-driven intelligence, book a meeting with Assesso and learn all that Datacare can do for you.<\/p>  <\/div>  <div class=\"grve-button-wrapper\"><a href=\"\/en\/contato\" class=\"grve-btn grve-btn-large grve-shadow-small grve-extra-round grve-bg-primary-1 grve-bg-hover-black\"><span>Book a Meeting<\/span><\/a>  <\/div><\/div>[\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row margin_bottom=&#8221;20px&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]Having a single customer view (SCV) is to gather all customer information in a single place: demographic, behavioral, transactional, and relational information. Seeing the customer in the most complete and consistent way enables the creation and offer of new products or services, being a relevant competitive differential. Building a good relationship with the [&hellip;]<\/p>\n","protected":false},"author":10,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1678","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.0 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>360\u00b0 Customer View - Assesso - English<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.assesso.com.br\/en\/visao-360-do-cliente\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"360\u00b0 Customer View - Assesso - English\" \/>\n<meta property=\"og:description\" content=\"[vc_row margin_bottom=&#8221;20px&#8221;][vc_column][vc_row_inner][vc_column_inner width=&#8221;2\/3&#8243;][vc_column_text]Having a single customer view (SCV) is to gather all customer information in a single place: demographic, behavioral, transactional, and relational information. 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