When implementing its omnichannel strategy to drive relevant product and service offers, enhance the customer experience, identify new service opportunities and increase the company’s revenue, it was essential for GOL Airlines to have the 360° customer view, gathering all information about the history of the customer’s relationship with the company.
For this, Assesso created Gol Airline’s Unique Customer Base, integrating data from the company’s different systems and other external sources, linking it with the recommendation models for flight offers and auxiliary revenues, such as seat reservation and on-board service. The solution was deployed on Microsoft Azure’s Datacare cloud platform.
The project allowed greater assertiveness in relationship campaigns and operational cost reduction, with the automation of data processing.
